Is RAM Dodge anymore? And who owns RAM? We get these questions from Overland Park drivers exploring our new RAM lineup a lot, actually. You’re probably used to seeing the words “Dodge RAM” everywhere and wondering what happened. RAM is still part of the larger Chrysler family that owns Dodge, but they split Dodge and RAM into two distinct vehicle lineups in 2009. We cover more of the history between RAM and Dodge below!
Dodge is one of America’s oldest car brands, founded in the year 1900. It actually wasn’t until 1914 that Dodge built their first trucks, although these have become a signature part of the Dodge lineup. RAM was originally a name for a light-duty Dodge pickup that became very popular. The name also appeared on other vehicles in the Dodge lineup, like the Ramcharger SUV and Dodge RAM Van.
So, when did Dodge and RAM split? Chrysler bought Dodge in 1981. They kept a lot of Dodge’s most popular models, including their trucks, which were then labeled “Dodge RAM” trucks and stayed that way up to 2009. While Chrysler is still the company who owns RAM and Dodge, they restructured the brand and split Dodge and RAM into two distinct vehicle lineups after 2009.
So, RAM vehicles now exist as their own special category. This helps us truly let the brand shine at our dealership. The current RAM lineup features their signature light-duty truck, heavy duty trucks, and commercial vehicles. Here’s what Gardner and Springhill drivers can get:
Find lots of offers and incentives on these RAM vehicles at Olathe Dodge Chrysler Jeep Ram!
Now you can answer confidently when someone asks you, “when did Dodge and RAM split?” At Olathe Dodge Chrysler Jeep Ram, we delight in talking about RAM, Dodge, Jeep, and Chrysler information. Combined, they add up to a diverse and enticing lineup of great vehicles. Contact us today for more information on any of them!
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